A useful article regarding the Tony Creed culture, Tony Creed Jewelry & the brand’s famous founder Tony Creed. This writeup follows the reader through the founding history of the Tony Creed label brand and its quick promotion to the apex of the gothic sterling silver jewelry industry.
Tony Creed is a southern California based silver sterling jeweller who has been individualizing creative and top-notch silver sterling jewelry to rockers & superstars for many years. It is clear that Tony Creed’s talents are easy to behold – he has one hell of an easy to get along with character.
Through marketing genius, Tony Creed places himself as a ‘person, not a company’. This implies that whenever you obtain an object of Tony Creed silver sterling jewelry, you are buying a a piece of art that was made by hands for you – hence, also commanding a greater worth and a greater price tag . Unlike the majority of branded labels of gothic sterling silver jewelry, which have names distinctly dichotomised from their creators (Nagual and Joseph Bortoli, Richard Stark and Chrome Hearts, Matt Booth and Room 101, Double Cross & Travis Walker, Heavy Magic and Will Cascio), 2ndly, he makes ‘heirlooms not trinkets.’ Again, a stroke of marketing skill. He shows that his gothic sterling silver jewelry objects are highly-priced without clearly stating so. Therefore, he places his offerings against all the Chinese-made rip-off crap sold on Ebay or the machine manufactured trinkets you get at a flea market in Mexico. Tony Creed also manufactures the aura of rarity & limitedness by employing just one man & not a group of workers. The message conveyed is that Tony Creed stays true to his vision & has built a label around his attitude & his feelings.
At present, Tony Creed’s Tony Creed Designs stays an clandestine and exclusive brand, & promotes itself as a expensive brand of sterling silver motorbiker jewellery. Tony Creed lustrous 925 sterling silver biker jewellery pieces are ultimately exclusive items, and are priced at levels above what customers can reasonably afford.
Why replicas, fakes and Tony Creed inspired jewelry is rising in popularity
In recent days, Tony Creed jewelry has faced adversity in the form of numerous offshore competitors of equal capacity and talent, resources & ability to deliver equally intricate, gorgeous and well-crafted luxury gothic styled silver jewelry to bikers & other fans at a tiny fraction of Tony Creed jewelry prices. Now, fans of gothic silver jewelry have a wide range of alternatives to original Tony Creed jewelry. Gothic silver jewelry fans are wising up to the ugly truth behind branding, which is really no more than an illusion. Brand is not something which customers will always be willing to bear the cost for. In view of the widespread affordability of cheaper and equally intricate offerings, it is no surprise that luxury label jewelry is not an uncommon sight on the streets despite the luxury brand prices of the original. The new wisdom is: why burn a hole in your pocket on luxury label jewelry when one could easily get a near identical product crafted from the same best quality 925 sterling silver at a small fraction of the price?
For a comprehensive documentary of fakes and replicas, the writeup at the Gothic Jewelry page will be very informative.
This writer is an experienced Californian craftsman with a decade of jewelry craftsmanship experience. He does both jewelry craft and fashion analysis. To find out more about David Yurman, bootlegs, inspired alternatives and other challenges facing the brand, visit Gothic Jewelry
categories: jewelry,clothing,fashion,lifestyle
0 Responses
Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.