Tinker Hatfield Designed the Air Jordan 3 shoes. Was the first in Jordan series to feature a visible air unit on the heel, the popular Jump man Logo, the elephant print trim, plus the tumble leather for a glamorous look. The ad campaign known as “Mars and Mike made the Air Jordan 3 famous for the humorous ads depicting Spike Lee as the Mars cartoon character he played in his film ‘She Got to Have It’. This was in fact Nike’s most successful advertisement campaigns ever. Prior to the Jump man Logo with the words “AIR” underneath similar to the Air Jordan 5 replaced the original “NIKE AIR” logo that was on the back.
Worn at the 1988 Dunk Championship (which he won) and many other historical events in his early NBA basketball career were Michael Jordan’s favorite shoes. Being one of the most famous shoes in the Air Jordan lineup. The Air Jordan 3 has prove to be the greatest sneaker of all time by poll takers.
When it originally premiered the Air Jordan 3 had very poor sales in 1994. But when it came to being re-premiered the sold out instantly with pairs being sold at $300 on various sites on the web, one in particular being EBay. With the original Nike air having the “NIKE AIR” logo on it’s back. Nike then replaced it with the Jump man logo for recent Jordan models such as the “Black Cats: or the “Pure Monkeys”. Then realign the long awaited “Fire Red” Air Jordan III which was then released in March 2007.
Spike Lee the director of Do The Right Thing decide to collaborate with the Jordan brand to bring out a special color way limited edition pair resembling the movie poster.
Two monotone color ways, one all in black and the other all white, nicked named the “Black Cats” and the “Pure Monkeys” respectively was also in 2007 re-retro versions of the Air Jordan 3’s.
2007 also had the “Flips” which moved the elephant print from the trim to the entire shoe and replacing it with white leather, indeed “Flipping” the original design of white leather with elephant print trim.
In 2009 Jordan Brand will be re-retro the highly sought after Air Jordan 3 in the True Blue color way. It has been confirmed that they will be an international-only release, meaning the US will not be selling them in stores. The sole and mid-sole in these shoes take part in the inspiration of the Jordan, inspired by the Mars cartoon character.
To purchase the most sought after Air Jordan Shoes go to AirJordanNikes.com and buy the Air Jordan 3 today!
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